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Channel: Marketing Scales - listening
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Need to Reexperience Music

A three-item, six-point Likert-type scale is used to measure the degree to which a person expresses a desire to hear a piece of music again and have temporal control over it.

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Salesperson Listening (Evaluating)

Five, seven-point Likert-type items are used to measure the degree to which a customer believes that a salesperson was listening to him/her, trying to understand his/her needs, and asked for more i

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Salesperson Listening (Responding)

The scale has four, seven-point Likert-type items that are used to measure the degree to which a customer perceives a salesperson was truly listening to him/her based on the responses the salespers

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Salesperson Listening (Sensing)

The scale is composed of four, seven-point Likert-type items intended to measure the degree to which a customer believes a salesperson was paying close attention to verbal and nonverbal cues he or

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Service Quality (Empathy)

The eight-item, seven-point Likert-type scale measures the degree to which a person thinks the personnel who performed a particular service exhibited understanding and concern about the work to be

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Justice (Process Control)

Four, five-point Likert-type items compose the scale.

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Familiarity of the Music

The scale has three, ten point items that are intended to measure the degree to which some music is liked and familiar.

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Parental Style (Authoritative)

This scale uses ten Likert items to measure the degree to which a person believes that his/her parent(s) provided clear and firm direction for their kids while they were growing up but were reasona

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Serendipity (Song)

Composed of four, seven-point Likert items, the scale measures how much a person experiences positive feelings due to hearing a particular song unexpectedly. 

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Salesperson's Attention to the Customer

Six, seven-point items measure how much a customer feels that a particular employee, such as a salesperson, was listening and understood what one was saying.

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