Need to Reexperience Music
A three-item, six-point Likert-type scale is used to measure the degree to which a person expresses a desire to hear a piece of music again and have temporal control over it.
View ArticleSalesperson Listening (Evaluating)
Five, seven-point Likert-type items are used to measure the degree to which a customer believes that a salesperson was listening to him/her, trying to understand his/her needs, and asked for more i
View ArticleSalesperson Listening (Responding)
The scale has four, seven-point Likert-type items that are used to measure the degree to which a customer perceives a salesperson was truly listening to him/her based on the responses the salespers
View ArticleSalesperson Listening (Sensing)
The scale is composed of four, seven-point Likert-type items intended to measure the degree to which a customer believes a salesperson was paying close attention to verbal and nonverbal cues he or
View ArticleService Quality (Empathy)
The eight-item, seven-point Likert-type scale measures the degree to which a person thinks the personnel who performed a particular service exhibited understanding and concern about the work to be
View ArticleFamiliarity of the Music
The scale has three, ten point items that are intended to measure the degree to which some music is liked and familiar.
View ArticleParental Style (Authoritative)
This scale uses ten Likert items to measure the degree to which a person believes that his/her parent(s) provided clear and firm direction for their kids while they were growing up but were reasona
View ArticleSerendipity (Song)
Composed of four, seven-point Likert items, the scale measures how much a person experiences positive feelings due to hearing a particular song unexpectedly.
View ArticleSalesperson's Attention to the Customer
Six, seven-point items measure how much a customer feels that a particular employee, such as a salesperson, was listening and understood what one was saying.
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